Interesting article giving 5 reasons why Apple TV will crush the competition.
Three quibbles about the article:
1. I think Apple will actually have two products - an Apple TV set top box to be used as a legacy STB replacement for MSO's and other service providers and also an Apple iTV.
2. This iTV product won't crush the competition because there really won't be any. It will be a product unto itself just as the iPhone was when first released. It will be both a TV and computer monitor with built in apps like Siri and other Cuppertino goodies.
3. Still think that videoconferencing will be a killer app for the iTV. This will give Apple entree into the business VTC marketplace which will also allow it to take share in a multi-billion market.
Showing posts with label Apple iTV. Show all posts
Showing posts with label Apple iTV. Show all posts
Sunday, December 23, 2012
Wednesday, December 19, 2012
Apple's TV Plans
Brightcove's CEO Jeremy Allaire predicted that Apple will make both a set top box and a TV. Big whoop - I predicted that months ago.
In addition to making my prediction I also explained why that strategy is genius for Apple. Everyone connected to the industry knows that there are billions of dollars worth of legacy MPEG2 set top boxes that would be ripe for upgrading. An Apple TV STB product could help accomplish that with the added bonus that the subscriber may actually pay for the box on their own.
It is the TV, however, that could be the real game-changer. When's the last time you thought of your PC monitor? An Apple TV could be a combination TV / computer monitor and videoconferencing unit. If the product could just grab 10-20% of the markets in those segments then you're talking a product that would be as revolutionary as the iPhone.
An Apple TV would give people reason and incentive to upgrade their TV's at home and their monitors at work. Pure genius.
In addition to making my prediction I also explained why that strategy is genius for Apple. Everyone connected to the industry knows that there are billions of dollars worth of legacy MPEG2 set top boxes that would be ripe for upgrading. An Apple TV STB product could help accomplish that with the added bonus that the subscriber may actually pay for the box on their own.
It is the TV, however, that could be the real game-changer. When's the last time you thought of your PC monitor? An Apple TV could be a combination TV / computer monitor and videoconferencing unit. If the product could just grab 10-20% of the markets in those segments then you're talking a product that would be as revolutionary as the iPhone.
An Apple TV would give people reason and incentive to upgrade their TV's at home and their monitors at work. Pure genius.
Saturday, November 24, 2012
Apple's Stealth Video Conferencing Strategy
Last week it was announced by an analyst from Piper Jaffrey that Apple plans to release its long awaited Apple iTV product sometime around next November. The new product - not to be confused with the existing Apple TV set top box "hobby" - is expected to come in either 47 or 55-inch screen models. What really interested me was the "news" that the devices would also include both Siri voice controls and FaceTime video conferencing. The units are supposedly going to be priced between $1,200 to $2,000.
If Apple really does this then what they will essentially be releasing is a single codec telepresence unit with unmatched video clarity and some pretty cool features. Can you imagine how cool it would be to use Siri for call set-up and completion? "Siri - call Chris Lynch at the Boston office." Boom - call done. And if no answer there could be a follow-me aspect that would them to ring my cell phone (which Apple probably hopes is an iPhone - maybe exclusive features for that).
There could be some interoperability issues to work out but the VTC market is mature enough so that shouldn't be an issue. The 2011 market for single codec telepresence units was about $1 billion but that was just for new units many going into legacy networks. An Apple product like described above could prompt people to do massive upgrades or put these Apple iTV units into places these units normally don't go. A unit only costing $1,200-2,000 would be peanuts for most businesses - especially when the device can double as a person's PC screen in a small office.
Re-making the videoconferencing market may be the actual goal of the Apple iTV product. Brilliant if it is.
If Apple really does this then what they will essentially be releasing is a single codec telepresence unit with unmatched video clarity and some pretty cool features. Can you imagine how cool it would be to use Siri for call set-up and completion? "Siri - call Chris Lynch at the Boston office." Boom - call done. And if no answer there could be a follow-me aspect that would them to ring my cell phone (which Apple probably hopes is an iPhone - maybe exclusive features for that).
There could be some interoperability issues to work out but the VTC market is mature enough so that shouldn't be an issue. The 2011 market for single codec telepresence units was about $1 billion but that was just for new units many going into legacy networks. An Apple product like described above could prompt people to do massive upgrades or put these Apple iTV units into places these units normally don't go. A unit only costing $1,200-2,000 would be peanuts for most businesses - especially when the device can double as a person's PC screen in a small office.
Re-making the videoconferencing market may be the actual goal of the Apple iTV product. Brilliant if it is.
Tuesday, July 31, 2012
Apple TV and Hulu Plus (Continued)
Here's some additional thoughts on Hulu Plus being added as a channel to Apple TV:
Hulu Plus Quietly Comes to Apple TV
Interesting report of Hulu Plus being added as an app to Apple TV. As the report points out there has been no official announcement. Interesting.
If you combine Hulu Plus with the video enhancements of Mountain Lion OS and any other enhancements being worked on - then you start to wonder if all of these things could be soon combined and productized into an new Apple iTV?
If you combine Hulu Plus with the video enhancements of Mountain Lion OS and any other enhancements being worked on - then you start to wonder if all of these things could be soon combined and productized into an new Apple iTV?
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