People keep trying to predict what Apple is going to do regarding Apple TV - or iTV as some people want to call it. I don't believe the speculation that Apple is going to get into the manufacture of televisions. And people who speculate that Apple will get into cloud based DVR - what do you think iTunes is if not a giant cloud based library for music and video?
Having said the above - I will jump in and add my speculation to the bunch. What if Apple makes a deal to provide VOD services for CBS - who other than trying to drive people to the CBS website doesn't seem to have much of a strategy in place. You could buy a season pass for a CBS show on iTunes for say $1.99 and Apple and CBS could split the money. Make a show available the day after it first airs and then take it off a month or two after the last show in the series airs. This would be a big incentive for people to purchase Apple TV and it would be a new revenue stream for CBS. And if CBS doesn't like the idea - Apple could just use their huge hoard of cash to buy them.
How's that for thinking outside the box?
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