DISH Network Q2 Profits Drop

DISH Networks Q2 profits dropped from $335 million last year to $226 million this year.

I would expect this trend to continue as costs of programming do not seem to be going down any time in the near future. At what point does DISH need to raise its rates? If they do raise their rates will that cause a stampede of customers? What sort of churn can DISH withstand if they do raise rates?