Interesting look at Apple and what Steve Jobs may have in mind for Apple TV.
I still say that the idea of Apple replacing set top boxes for the major MSO's is an idea that is vastly under-rated. Time Warner Cable alone probably has 40 million STB's. They would be very glad to help subsidize customers switching out their existing gear for Apple TV boxes. Apple would get a tremendous boost in revenue, Time Warner would increase profits by greatly lowering operating costs and the customers would get shiny new Apple TV boxes with features their existing legacy STB's can't come close to offering.
Why wouldn't everyone involved go for a scenario like this?
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