A new study says that DVR's are in 52% of the homes that have pay TV in the US. I remember that it was just a few years ago when the number of homes with outhouses in US outnumbered the homes with TiVo (literally - that was an actual stat that stuck in my head).
The real interesting stat to me though was that DVR viewing only made up 8% of TV viewing in the US. That's a number that will explode in the next few years and something that must have TV networks and advertisers worried. Very worried.
Fast-forward disable...
ReplyDeleteFast forward disable only applies to VoD content where the VoD provider was forced to include Fast Forward disable by the content provider in order to get the rights. Doesn't apply to DVR.
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