Thursday, November 8, 2012

The NFL and Time Warner's Subscriber Losses

OK - this may be a question that only interests me but I wonder how many of the 140,000 subscribers who dropped Time Warner cable in Q3 did so because of the NFL?

Time Warner was the last major operator to add the NFL Network and didn't add the channel until after the start of the NFL season. The negotiations were contentious and it was never clear that Time Warner was going to give in. The loss of the 140,000 subscribers in Q3 has been blamed mostly on "cord-cutters" but a person who dropped Time Warner for DirecTV (and their NFL Sunday Ticket) or Dish Network would look the same on paper (drop video but keep high speed Internet).

So the question remains - how many subscribers did Time Warner's hardball negotiations with the NFL Network cost them?

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